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The perfect webinar Engage with your community directly. Check it out!

How to run a webinar

Indeed, in this White Paper, we provide you with all the tools, step by step.

 

This is not only a theory but also a real case. Hence, we’ll tell you everything behind the organization of a real webinar: our Tech Tag.  In any case, whatever the goal of your webinar is, (sales pitch, demo showcase, for your university students, for your annual event) there are some key organizational points that you cannot miss.

 

Request the full PDF article for the complete version on how to run a webinar. Contact us to guide you in your project!

BUILD YOUR WEBINAR LANDING PAGE

Webinar landing page

Above all, design plays a crucial part in running a webinar. To this end, take a look at the one we designed for one episode of our Tech Tag. In short, these are the main sections that you cannot miss:

Firstly, an eye-catching title with a clear date and time

Secondly, an appealing event description

Thirdly, the topics description

In addition, the pictures and backgrounds of the Speakers

Moreover, the sponsor and partners section

Lastly, a simple and fast registration form

For tips on how to set up registration form automation skip to the Registration form and automated email section.

FIND THE RIGHT SPEAKERS

How to find speakers for your webinar

First of all, if you need to find the best speaker for your webinar, the way to go is LinkedIn Sales Navigator.

In general, speakers are very friendly and ready to manage a keynote request.

Moreover, the chance to get an availability confirmation is very high.

In conclusion, a great alternative is Speakerhub: a fast-growing community of professionals, independent, or amateur public speakers who’d like to be found by webinar organizers.

FIND THE RIGHT MEDIA PARTNERS

Of course, the goals of a media partnership could be various. Certainly, the main one is intersecting two different communities which are somehow topic-related. For example, for our Cybersecurity webinar, we contacted some Cybersecurity associations. The benefit was mutual. Indeed, our Tech Tag reached out to many more people. On the other hand, the Cybersecurity association community was provided with useful cybersecurity content.

Once again, the best tool to reach your media partner is LinkedIn Sales Navigator.

SET UP A TARGETED AUDIENCE OUTREACH CAMPAIGN

How to find the right audience for your webinar

Without a doubt, if you have some budget for your webinar, you want to make sure to set up a targeted outreach campaign.

Unquestionably, these are great options:

Firstly, a Facebook campaign

Secondly, post your event on LinkedIn, Twitter, or Facebook

Furthermore, contact the leaders of topic-related Meetups

At last, Meetup provides a very useful tool to find the greatest communities in the world.

PEOPLE IS WAITING TIGHT FOR YOUR EVENT TO BEGIN.

Book an appointment without pressure today and let’s start organizing your event today!

HOW TO RUN A WEBINAR DRY-RUN

Without any doubt, you cannot go live with your webinar before scheduling a dry-run.

Of course, invite all your speakers to:

Firstly, explain to them the webinar processes

Moreover, check their internet bandwidth quality

At last, make sure their AV equipment is adequate

In short, once that the setup is done, you made sure that everyone is ready for the big day.

CHOOSE CAREFULLY YOUR WEBINAR PLATFORM

Most importantly, the webinar platform should be selected taking into account the goals of your webinar.

For example, how to run a webinar with a good stream quality? Then, you might wanna chose GoToWebinar, or WebinarJam, or Zoom.

Furthermore, good marketing features can be provided by Demio.

Indeed, if you’re looking to keep your audience engaged then you might want to consider Crowdcast or integrating one of the previous with Slido.

IMPORTANT TIPS ON HOW TO RUN A WEBINAR

  • Firstly, using interactive polls is a great way to keep your audience engaged throughout the whole webinar duration.
  • Secondly, 3 speakers & 15 minutes keynotes are usually a great combo.
  • In addition, consider running the webinar during lunch-time. People are often at their desks on Facebook!
  • Furthermore, launch your survey automatically from the webinar provider once the window is closed. 1 minute later is already late.
  • Also, schedule a call with the speakers to let them know each other and discuss overlaps/connections between the webinar keynotes.
  • Moreover, always record your webinar to see where you can improve but also to upload it on YouTube for later view. You can send the video link to the registrants who didn’t attend the webinar.
  • At last, be crystal clear with the event time zone. E.g. Wednesday 15th of October 2020 – 1 PM CEST (GMT+2). Use timenanddate.com to check different world zones.

Request the full PDF article here!

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Would like to run your own Webinar with us? Feel free to get in touch.

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